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Tyrel joined RegentAtlantic in 2015. In the capacity of Chief Marketing Officer, she is responsible for brand management, marketing strategy, and shaping the client experience. Additionally, she oversees the Firm’s digital marketing and social media strategy. Working with the wealth advisors and specialty areas, she develops tailored marketing plans to leverage the Firm’s intellectual capital, thought leadership and expertise.
Previously, Tyrel was an entrepreneur in the luxury products sector, living in Italy and working with high-net-worth clients. Prior to her overseas experience, she was the Head of Marketing Strategy for J.P. Morgan U.S. Private Bank and Head of Global Events for the Private Bank where she worked with high- and ultra-high-net-worth clients domestically and internationally. She has a BA in Anthropology from Boston University and an MA in the History of Decorative Arts & Design from Parsons in collaboration with Cooper Hewitt Museum. Tyrel lives in New York City and is involved with numerous cultural organizations in New York and the Morristown area.